Hi, I'm Bre!

My work lives at the intersection of story, strategy, and community. Every project I take on is rooted in a simple belief: real change begins with honest connection, and honest connection begins with a well-told story.

Here’s What I Do

My work spans brand, storytelling, and digital experience, always focused on care, collaboration, and purpose.

Branding & Visual Identity

I create thoughtful visual identities for healing practitioners, queer and trans-affirming businesses, musicians, and mission-driven organizations. My work often includes logo design, visual systems, and supporting materials that help brands feel grounded, expressive, and human.

Editorial & Storytelling

Through writing, interviews, and multimedia storytelling, I help organizations share meaningful stories about people, place, and purpose. This includes editorial writing, long-form projects, and documentary-style work.

UX & Digital Experience

I design user-centered digital experiences that translate complex ideas into clear, engaging tools. My approach is grounded in collaboration, accessibility, and thoughtful design decisions.

Ways We Can Work Together

Choosing someone to bring your ideas to life is a very important decision. I am proud to support amazing businesses and individuals with the creation of intentional design and storytelling. Let’s see what we can do!

About Me

I’m a multidisciplinary designer and writer. I’d love to tell you more about my experiences and education might make me a good fit to work with you!

Branding & Visual Identity

Strong branding is more than a sharp logo or a pretty color palette. It’s about the feeling you get when you look at branding materials for the first time, and whether that feeling makes you want to stay.When branding is done well, it should feel effortless. It helps people recognize themselves in a project, understand its values, and move through its offerings with ease.Thoughtful visual identity work helps create:

  • visual consistency that builds trust

  • design systems that can grow and evolve

  • brands that feel aligned with the people behind them

Research consistently shows that cohesive brand identity increases recognition, credibility, and long-term engagement.

I approach branding as both strategic and intuitive. My process centers collaboration, listening, and care, creating visual systems that feel grounded, expressive, and usable in real life. I’m especially drawn to projects rooted in healing, community, creativity, and identity.Below you’ll find branding and visual identity projects that reflect this approach, ranging from full end-to-end brand systems to visual refreshes designed to support growth and clarity.

Astrology, Healing, & Mystical Brands

These brands often live at the intersection of intuition and intention. The work asks for visual systems that feel grounded yet expansive, symbolic without being inaccessible.I love collaborating with healers, spiritual practitioners, and mystical creatives to translate their practices into cohesive visual identities. My approach centers clarity, warmth, and trust, creating brands that feel welcoming to newcomers while still resonating deeply with returning community members.

And if you're drawn to this kind of intuitive, spiritually rooted branding, check out another branding project that lives in my UX design section. Mountain and Moon Healing is in this same orbit: blending care, symbolism, and thoughtful UX design.

Soil and Stars & Sol Connections

Soil and Stars and Sol Connections are distinct mystical media projects rooted in astrology, Earth-honoring spirituality, and community care. They explore cycles, relationships, and meaning-making through storytelling, ritual, and archetype.I collaborated closely with the creators of both projects to translate their expansive, intuitive visions into cohesive visual identities. The work blends symbolism, warmth, and clarity, creating brands that feel enchanting while remaining accessible and usable across digital platforms.

What I Did

  • Designed the logo and visual identity for Sol Connections, incorporating specific tarot archetypes including the Three of Cups and The Sun

  • Developed podcast artwork optimized for platforms like Spotify and Apple Podcasts

  • Created social media templates to support consistent, self-sustained content sharing

  • Collaborated intuitively with the hosts to translate abstract spiritual concepts into visual form

  • Designed the full brand identity for Soil and Stars, including logo and visual system

  • Developed branding for Soil and Stars’ Substack newsletter and podcast

  • Created visual frameworks aligning lunar cycles with plant life cycles, reflecting the project’s core philosophy

  • Supported both projects with flexible, cohesive design systems that could evolve over time

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Branding & Visual Focus+

This work centered intuition as a design tool. Rather than forcing rigid structures, the branding process honored emergence, symbolism, and cyclical thinking. Visual decisions were guided by tarot, astrology, and natural rhythms, allowing the brands to feel alive rather than static.

For Sol Connections, the focus was on warmth, celebration, and relational energy, reflected in rich golds, deep blues, and symbolic imagery. For Soil and Stars, the visual system mirrors the lifecycle of plants and the moon, reinforcing themes of growth, return, and interconnectedness.

Across both projects, accessibility and clarity remained essential. The goal was to create identities that felt welcoming to newcomers while offering depth and resonance for long-time community members.

Why It Matters+

These projects demonstrate my ability to design for spiritual and healing-centered brands without flattening their complexity. They show how thoughtful visual identity can support storytelling, consistency, and growth across multiple platforms while remaining rooted in care and intention.

More broadly, this work reflects my belief that branding can be a form of translation: helping people see themselves, their practices, and their values reflected back with sensitivity and respect.

Click on an image below to scroll through the gallery at a larger size!

Gender Affirming, Queer, & Body-Positive Brands

Queer and trans-centered brands deserve design that is affirming, thoughtful, and rooted in lived experience. This work is not just about looking visually stunning, but about safety, visibility, and care.I approach these projects with deep respect for identity and community, creating visual identities that feel strong, inclusive, and unapologetically themselves. My goal is always to design brands that help people feel seen and supported the moment they encounter them.

OutFitness & DYKON

OutFitness and DYKON are queer-centered brands rooted in affirmation, pride, and community care. While one exists in the world of fitness and the other in fashion, both share a commitment to creating spaces where queer and gender-diverse people can feel strong, seen, and unapologetically themselves.I worked closely with each client to develop visual identities that balanced power with approachability, drawing on queer symbolism, inclusive design principles, and bold visual language without replicating harm or exclusion often found in these industries.

What I Did

  • Refined and redesigned logo systems grounded in queer symbolism

  • Modernized existing brand marks while preserving recognition and meaning

  • Developed color palettes balancing boldness with approachability

  • Selected and customized typefaces to reinforce tone and values

  • Designed brand assets adaptable for apparel, signage, and digital use

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Branding & Visual Focus+

For both projects, the design challenge centered on how power is expressed visually.

With OutFitness, the goal was refinement rather than reinvention. Their earlier logo featured a Pride barbell concept that I was able to preserve by softening through proportion and shape, which reduced visual harshness while still maintaining strength. The simplified, brighter color palette increased legibility and warmth, while typographic refinements shifted the name from OUTfitness to OutFitness, improving readability and approachability.

For DYKON, the visual language leaned bold and declarative. Crown iconography established themes of self-sovereignty and pride, while the labrys, a historically significant lesbian feminist symbol, was integrated through flat, modern shapes. The contrast between strong symbolism and clean, contemporary typography creates a logo that feels both timeless and current.

Across both brands, visual decisions were intentional acts of alignment: proportion, shape, color, and typography working together to communicate belonging, strength, and confidence.

Why It Matters+

Branding is often the first point of contact between a person and a space. Visual identity can either reinforce exclusion or actively signal safety and affirmation.

These projects demonstrate how thoughtful branding can hold power without intimidation and visibility without compromise. By grounding visual systems in care, symbolism, and clarity, this work supports queer communities in taking up space with confidence, on their own terms.

Click on an image below to scroll through the gallery at a larger size!

Music & Artist Brands

Music scenes don’t exist in isolation. They’re built through shared spaces, late nights, and the quiet labor of people showing up for one another.Design in these spaces has to do more than just look good. It needs to communicate energy quickly, hold multiple identities at once, and invite people in without flattening what makes a scene feel alive. Posters need to stop a scroll. Logos need to feel like they belong on a basement amp or a festival lineup. Photos need to honor both the moment and the people creating it.I approach music and art branding as community work. Each project is an opportunity to support independent artists, grassroots organizing, and creative ecosystems through visuals that feel expressive, legible, and deeply human.The projects below reflect that approach, spanning show posters, band identities, and live music photography rooted in collaboration and care.

The Furies & Tea Service Band Logos

Music asks for a visual language that can hold contradiction: volume and vulnerability! chaos and care! precision and play!In designing band logos, my goal is never just to make something that “looks cool.” It’s to translate sound, energy, and values into a visual identity that artists can stand behind on a poster, a stage banner, or a beat-up guitar case. These logos are meant to live with the music, evolving as the bands do.The Furies and Tea Service represent two different sonic worlds, but both required deep listening, symbolic storytelling, and a willingness to lean into bold choices.

What I Did

  • Collaborated closely with musicians to understand their sound, influences, and identities

  • Designed custom logos rooted in symbolism, narrative, and tone

  • Created iconography adaptable for merch, stickers, posters, and digital platforms

  • Balanced expressive illustration with legibility and long-term usability

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Branding & Visual Focus+

The Furies are furious femme rock. Loud, empowering, mythic, and impossible to ignore. Their logo draws directly from Greek mythology, featuring wings as an homage to the original Furies, figures of righteous rage and transformation. The poppy flower appears as a symbol of softness and resistance, creating tension with the sharp energy of the wings. The typeface evokes ancient Greek lettering, grounding the band’s modern sound in something older, sacred, and feral.

The result is a logo that doesn’t whisper. It declares. It feels as powerful on a stage backdrop as it does on a patch or a flyer, helping the band take up space visually the same way they do sonically.

Tea Service’s music is intricate and whimsical, filled with unexpected turns, technical precision, and playful storytelling. Their visual identity leans into this duality. A possum icon, inspired by one of the band’s songs, serves as a recognizable, slightly mischievous mascot used across stickers and merch. In contrast, the primary logo pulls from tea imagery and feels dainty, refined, and almost British in sensibility, a nod to elegance and ceremony.

This intentional juxtaposition mirrors the band’s sound: complex but charming, precise but weird. The branding invites curiosity and rewards a closer look, much like the music itself.

Why It Matters+

For independent musicians, visual identity is often the first moment of connection with an audience. Before anyone presses play, they’re already forming a feeling about the work.

A thoughtful band logo helps artists take up space with intention. It creates cohesion across shows, merch, and digital platforms, and gives musicians something they can stand behind with pride. By approaching band logos as storytelling tools rather than decorative assets, I help artists create visual identities that feel as expressive, confident, and alive as the music they make.

Click on an image below to scroll through the gallery at a larger size!

MIDCOAST Show Posters & Photography

MIDCOAST Artist Collective is an amazing DIY, artist-led organization focused on building community, supporting fellow emerging artists, and celebrating local music while benefiting grassroots organizations. When I designed for MIDCOAST, I crafted a visual invitation that set the tone for the experience, communicated values, and captured the spirit of the performers.Alongside graphic illustration, I also shot show photography. The photography served a dual purpose: documenting the energy of the shows and providing bands with professional promotional assets. Every piece of visual material works to elevate both the artists and the collective mission of MIDCOAST.

What I Did

  • Designed posters for multiple shows, considering band identity, music style, and event vibe

  • Created visual systems that aligned with MIDCOAST’s inclusive, community-focused values

  • Shot performance and behind-the-scenes photography for documentation and promotional use

  • Provided bands with images for social media, press, and merchandising

Branding & Visual Focus+

Every element, from posters to photography, works to reinforce MIDCOAST’s identity as a champion of local music, community engagement, and creativity. The designs create a recognizable aesthetic that audiences and artists associate with high-quality, inclusive experiences.

My signature illustration style (mystical, dark, floral, and surreal) lets the posters stand out while staying on-brand for the bands and MIDCOAST. I loved the challenge of creating designs that are memorable, visually striking, and yet easy to read at a glance.

Why It Matters+

Design for music and community is a way to make space for people, values, and connection. Thoughtful posters and photography elevate the artists, engage audiences, and provide a lasting visual identity for a collective mission. By creating cohesive visual systems for MIDCOAST, I helped amplify their impact and celebrate the vibrancy of the local music scene while giving artists tools to promote themselves with pride and clarity.

MIDCOAST show posters volumes 16-18 + swap meet. Click on an image below to scroll through the gallery at a larger size!

Select photos from MIDCOAST shows

Mental Health & Care-Centered Brands

Design for mental health and care-centered work requires softness without fragility. These brands carry real responsibility, often meeting people in moments of vulnerability.I approach this work with accessibility and emotional awareness at the forefront, creating visual identities that feel calming and trustworthy. Thoughtful design in this space can reduce friction, build confidence, and help people feel supported before a single word is read.

Calm Strips

Calm Strips is an innovative small business creating textured sensory adhesive strips designed to help manage anxiety, reduce stress, and increase focus. Their products are widely used by neurodivergent folks, students, educators, and anyone seeking subtle grounding tools in everyday life. Since launching, Calm Strips has sold over 150,000 units and has been featured on Shark Tank for their thoughtful approach to mental wellness.I first collaborated with Calm Strips through an art contest, where selected designs were printed as limited-edition Calm Strips. My sunflower design was chosen as a winner and became one of their best-selling limited releases, marking the beginning of an ongoing creative relationship.

What I Did

  • Created an original sunflower illustration selected as a winning design in Calm Strips’ art contest

  • Designed limited-run Calm Strips artwork printed and sold through their shop

  • Collaborated with the Calm Strips team on a second sunflower design, Hope’s Flower, to support fundraising efforts for Ukraine

  • Designed artwork adapted to Calm Strips’ tactile “River Rock” texture

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Branding & Visual Focus+

The visual work centered on softness, symbolism, and emotional warmth. The sunflower imagery was intentionally chosen for its associations with hope, resilience, and grounding. Designs were created to feel comforting without being overstimulating, ensuring they complemented the tactile sensory experience of the product rather than competing with it.

Why It Matters+

Mental health tools should feel approachable, affirming, and free of stigma! By contributing artwork to Calm Strips, I had the opportunity to help create a product that meets people in moments of stress and offers a small, tangible sense of relief. This project reflects my belief that design can be both beautiful and functional, supporting emotional wellbeing while remaining accessible and inclusive.

Click on an image below to scroll through the gallery at a larger size!

Sacred Seed Somatic Coaching & Cacao Ceremonies Logo Design

Sacred Seed is a somatic coaching practice rooted in embodiment, nervous system care, and intentional ritual. The brand needed to feel warm, approachable, and grounded, reflecting a practice centered on safety, connection, and personal growth. This project focused on creating a visual identity that feels alive and welcoming while honoring the depth and care inherent in somatic work.

What I Did

  • Designed a custom logo centered on a cacao seed pod motif

  • Developed a bright, inviting color palette to evoke warmth and openness

  • Selected and paired a typeface that balanced energy with approachability

  • Refined illustration details, shadows, and textures to create a tactile, hand-drawn feel

Branding & Visual Focus+

The visual identity centers on a cacao seed pod with the seeds exposed, symbolizing nourishment, growth, and embodied care. The illustration style draws from detailed botanical references while maintaining a hand-drawn, organic quality, avoiding anything overly polished or clinical. Bright, saturated colors establish warmth and invitation, while playful typography, layered shadows, and subtle textures add depth and movement, creating a brand that feels grounded, alive, and supportive.

Why It Matters+

For somatic and mental health practices, visual identity plays a meaningful role in establishing trust before any interaction begins. This design prioritizes approachability and safety, signaling care, presence, and warmth at first glance. By pairing organic imagery with thoughtful color and texture, the brand supports the emotional goals of the practice itself, helping create a sense of ease and connection that aligns with the work Sacred Seed offers.

Click on an image below to scroll through the gallery at a larger size!

Editorial & Storytelling

When you think of a powerful story, what comes to mind? Is it the excellent grammar and technical layout? More likely, it’s how it made you feel. It’s about people, lived experience, and the meaning we make when we decide what to include, what to leave unsaid, and how to shape a narrative that feels true.Whether it’s editorial writing, narrative development, or long-form storytelling, strong work in this space centers:

  • clarity of voice

  • intentional structure and pacing

  • stories that honor complexity without losing the reader

Thoughtful editorial work builds trust. Readers are more likely to stay, reflect, and engage when a story feels grounded, human, and carefully held, rather than rushed or overly polished.

I approach storytelling as a blend of listening, craft, and care. My work focuses on shaping narratives that feel accessible and emotionally resonant, while staying rooted in the real people behind them. Structure matters, but so does tenderness!Below you’ll find a range of editorial and storytelling projects that reflect this approach, from community-centered narratives to reflective, personal work.

Eagle Rock School Blog Writing

Eagle Rock School’s blog centers the lived experiences of its community, from students and alumni to educators and families. Over the past three years, I’ve partnered with Eagle Rock to produce long-form editorial content that translates complex, deeply personal experiences into accessible, human-centered stories. The work spans multiple perspectives and storytelling formats, always grounded in care, trust, and relationship-building.

What I Did

  • Conducted in-depth virtual interviews (30 to 75+ minutes) with staff, alumni, students, and families

  • Wrote stories from multiple narrative points of view, including first-person perspectives from parents and families

  • Identified emotional throughlines and connective themes across individual experiences

  • Outlined and drafted full blog posts for publication, contributing to over 50 published posts across a three-year ongoing collaboration

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Editorial & Storytelling Focus+

My editorial approach centers listening as a storytelling tool. Rather than extracting highlights, I focus on understanding what motivates people, what challenges them, and what transformation looks like in their own words. This resulted in a wide range of stories, including:


Each piece balances narrative depth with clarity, ensuring stories feel emotionally resonant while remaining accessible to a broad audience.

Why It Matters+

These stories serve multiple strategic goals for Eagle Rock, including student recruitment, fellowship recruitment, and attracting mission-aligned educators. By centering authentic voices and lived experience, the blog builds trust and offers prospective students, families, and staff a clear sense of Eagle Rock’s values in action. It’s about humanizing institutions without losing nuance or care.

Ramble Magazine

Ramble Magazine is an experimental travel and culture publication rooted in human-centered storytelling and a deep curiosity about place. Conceived as a fully self-directed editorial project, Ramble weaves long- and short-form journalism, creative nonfiction, photography, and intentional design into a cohesive narrative experience. The magazine explores travel not as spectacle, but as a relationship, with people, connection, and emotional truth at the helm.

What I Did

  • Developed the Ramble brand identity and editorial vision

  • Wrote every article across the magazine, including reported features and reflective essays

  • Conducted research and shaped narrative arcs across all pieces to support a unified theme

  • Photographed all visual content, including portraits and place-based imagery

  • Designed the full magazine layout from scratch, including typography, pacing, and visual hierarchy

  • Integrated handwritten elements as narrative devices and visual anchors throughout the publication

  • Produced a 36-page print magazine with a limited-run physical release

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Editorial & Storytelling Focus+

Ramble centers stories that explore place through people rather than treating human experience as an afterthought. Each piece was developed with an emphasis on empathy, accessibility, and emotional resonance, prioritizing clear language and intuitive design over complexity for its own sake.

The editorial direction draws inspiration from thoughtful travel journalism and publication design, while remaining grounded in an ethics of care. Narrative voice, visual rhythm, and layout work together to guide readers through the magazine as a single, connected experience rather than a collection of isolated articles.

This project laid the foundation for my ongoing editorial practice, directly influencing my later blog and newsletter work and shaping how I approach storytelling across mediums today.

Why It Matters+

Ramble Magazine represents my approach to editorial work at its most holistic: concept, story, image, and design developed in conversation with one another. It demonstrates my ability to hold a long narrative vision, translate abstract themes into tangible design systems, and create publications that feel both intimate and intentional.

More than a single project, Ramble continues to inform how I tell stories, build narrative worlds, and invite readers into meaningful engagement with people and place.

Click on an image below to scroll through the gallery at a larger size! You can also flip through the full magazine here.

Maranta Plant Shop

Maranta Plant Shop Documentary

Maranta is a short documentary exploring the founders, community, and collective joy behind Milwaukee’s first Black- and Brown-owned plant shop, Maranta, located in the Bronzeville neighborhood. The film centers the human stories at the heart of Maranta, weaving together entrepreneurship, family, place, and care through a slow, intentional narrative style.

What I Did

  • Pitched the documentary concept and led the project from vision to completion

  • Assembled and collaborated with a small production team

  • Directed the film and shaped the overall narrative arc

  • Conducted in-depth interviews with co-founders Michelle and Mag

  • Explored both professional motivations and personal histories to ground the story

  • Filmed on location at the shop, within the Bronzeville neighborhood, and at a co-founder’s family home

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Editorial & Storytelling Focus+

This film was built around the belief that stories unfold best when given space. Rather than imposing a rigid structure, the narrative allows Michelle and Mag’s voices to lead, creating a documentary that feels organic, reflective, and grounded in lived experience.

The visual language draws from the natural beauty of the plant shop itself, using light, texture, and movement to mirror themes of growth and care. Origin stories, family lineage, and community roots are treated not as background context but as essential narrative threads, connecting Maranta’s present-day impact to its deeper foundations.

Why It Matters+

Maranta represents the kind of storytelling I want to do more of: collaborative, community-centered, and deeply human. It demonstrates my ability to lead a creative team, build trust with subjects, and craft longer-form narratives that honor complexity without losing emotional clarity.

The project was recognized with a First Place award at the Marquette University Film Festival and screened as part of the Trinity Fellows Milwaukee Showcase, affirming the power of stories rooted in care, joy, and collective experience.

Film Credits+
  • Director: Bre Legan
  • Producer: Jo Beaird
  • Cinematographer: Alexa Jurado
  • Editor: Charlie Okray
A Thousand Joys

A Thousand Joys short, narrative-based video

A Thousand Joys

A Thousand Joys is a short-form documentary and visual storytelling project centered on the creative life of Joy, a jewelry maker based in Florence, Italy. The project captures her artistic process through an intimate narrative interview, paired with tactile studio footage and cinematic city scenes. Together, the video and photography offer a portrait of making, place, and devotion to craft.

What I Did

  • Concepted and directed a narrative video profile focused on Joy’s creative journey

  • Conducted an on-camera interview and shaped the emotional arc of the story

  • Filmed studio process footage highlighting tools, materials, and hands-on craft

  • Captured cinematic Florence city shots to situate the work within its environment

  • Photographed Joy in her studio and produced product photography for her Etsy shop and marketing use

  • Edited the final video with attention to pacing, tone, and emotional resonance

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Editorial & Storytelling Focus+

This project centers slow, intentional storytelling, allowing Joy’s voice and process to lead the narrative. Rather than focusing on product alone, the story emphasizes the human labor, care, and meaning embedded in handmade work.

The visual approach balances technical detail with atmosphere: close-up studio shots ground the viewer in the physical act of making, while broader city scenes provide context and breath. The interview structure was designed to unfold naturally, creating space for reflection, vulnerability, and pride in craft.

Why It Matters+

A Thousand Joys Jewelry reflects the kind of storytelling I’m most drawn to: intimate, maker-centered narratives that honor creative process and place. It demonstrates my ability to collaborate deeply with small business owners, translate lived experience into compelling visual stories, and create content that supports both emotional connection and practical marketing needs.

This project continues to shape how I approach video storytelling today, especially when working with artists, craftspeople, and values-driven small businesses.

A selection of photos from Joy's studio and online catalog

AHS Emergency Fund Campaign Video

AHS Emergency Fund Campaign Video

Hamilton Scholars Emergency Fund Campaign

The Alexander Hamilton Scholars Emergency Fund Campaign was a rapid-response, video-led fundraising effort created during the early months of the COVID-19 pandemic. I led the campaign end-to-end, developing an emotionally grounded narrative that centered Scholar voices and translated urgency into collective action.The campaign became the organization’s first video-focused fundraising initiative and resulted in record-setting engagement and impact.

What I Did

  • Collected and curated 30+ self-filmed video testimonials from Scholars and alumni

  • Edited a short, emotionally compelling appeal video that served as the campaign’s anchor

  • Built a donation landing page through Classy with clear goals and impact framing

  • Developed and executed a month-long communications plan across email, social media, and phone banking

  • Wrote weekly campaign emails, including a recurring “Medical Monday” series highlighting Scholars working in healthcare

  • Managed distribution across Facebook, Instagram, Twitter, YouTube, email, and the campaign landing page

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Editorial & Storytelling Focus+

This campaign centered urgency without sacrificing care. Rather than relying on abstract statistics, the storytelling centered lived experience, allowing Scholars to speak directly to their needs, hopes, and resilience during a moment of profound uncertainty.

The editorial approach emphasized clarity and emotional honesty: short videos, direct language, and impact-driven donation framing. By pairing personal testimony with concrete outcomes, the campaign made it easy for supporters to understand both the why and the how of giving.

Video testimonials were released throughout the campaign, sustaining momentum and creating an ongoing narrative of community support and mutual care.

Why It Matters+

The Emergency Fund Campaign raised nearly 150% of its $17,500 goal within one month and achieved the highest donor engagement in the organization’s history, with over one-third of donations coming from alumni and current Scholars.

Beyond the numbers, this project demonstrates how editorial strategy, video storytelling, and systems thinking can work together to mobilize care. It reflects my ability to lead under pressure, synthesize many voices into a cohesive narrative, and create campaigns that honor dignity while driving real impact.

AHS Emergency Fund Email Campaign example, "Medical Monday" email text with corresponding short video feature

AHS Emergency Fund Campaign Page Overview

AHS Emergency Fund Campaign Page Overview

UX & Digital Design

Great digital design is more than just text boxes on a website or pixels arranged in an aesthetically pleasing way. It’s about people, their goals, and the paths they take to get there.Whether it’s a website or an app, thoughtful UX (short for “user experience”) means:

  • clear information flow

  • intuitive navigation

  • experiences that understand users, not frustrate them

Research shows that well-designed digital experiences can significantly boost engagement and satisfaction. Users are more likely to stay on a site and engage with your services when navigation feels effortless and content feels tailored to their needs.

I approach digital work as a blend of strategy, empathy, and clarity-seeking: designing structures that support real human behavior, and interfaces that feel welcoming no matter who’s using them.Below you’ll find a few very different clients that reflect this approach.

Mountain and Moon Healing Website + Branding

Mountain and Moon Healing is a yoga and healing practice rooted in accessibility, embodiment, and care. I led this project end-to-end over the course of a season, partnering closely with the founder to develop a cohesive brand and digital presence that could support both new and returning students.The project began with brand identity and expanded into a fully custom website designed to function as a living hub for classes, meditations, and community connection.

What I Did

  • Designed the Mountain and Moon Healing logo and full brand identity

  • Created brand guidelines and social media templates

  • Designed and built the website from scratch

  • Structured the site’s information architecture and navigation

  • Integrated a live Google Calendar for monthly class schedules

  • Embedded Insight Timer meditations directly into the site

  • Designed a thorough, emotionally supportive FAQ structure

  • Illustrated custom design elements to provide visual hierarchy across the site

  • Shot branding photography, including class and headshot images

function initAccordions() { document.querySelectorAll('.toggle-header').forEach(header => { if (header.dataset.bound) return; header.dataset.bound = "true"; header.addEventListener('click', () => { const content = header.nextElementSibling; const symbol = header.querySelector('.toggle-symbol'); const isOpen = content.style.display === 'block'; content.style.display = isOpen ? 'none' : 'block'; symbol.textContent = isOpen ? '+' : '−'; }); }); } setTimeout(initAccordions, 300);
UX Focus+

The website was designed to meet the needs of multiple users simultaneously. New visitors can quickly access clear, welcoming information about the practice, philosophy, and offerings, while returning students have a fast, intuitive way to stay up to date on classes, meditations, and resources. Flexible embeds, like the monthly class calendar and Insight Timer meditations, allow the site to remain current without constant redesign, supporting both the client and her community.

Accessibility and user experience were at the forefront throughout the project. Content flow, hierarchy, and navigation were carefully structured to feel calm, grounded, and emotionally reassuring, creating a digital space that aligns with the healing and supportive nature of the brand.

Why It Matters+

This project demonstrates how thoughtful UX can support real, ongoing practices, not just static websites. The final site continues to be actively used and updated, giving the client a sustainable digital system that grows with her work.

The brand and website have helped her confidently share her offerings, receive positive feedback from her community, and independently create new materials using the systems we built together.

Click on an image below to scroll through the gallery at a larger size!

Images from the studio photoshoot for Mountain and Moon Healing

Milwaukee Bucks “Your Bucks” App

I participated in a technology bootcamp through the MKE Tech Hub Coalition, where interdisciplinary teams partnered with local organizations to design tech-forward solutions. I worked with the Milwaukee Bucks to explore how emerging technologies could deepen fan engagement.Together, my team designed Your Bucks, a mobile app concept featuring a fan loyalty program called Bucks Bux. The app leveraged machine learning to create personalized game-day recommendations, allowing fans to tailor their experience based on their interests, availability, and preferences.

What I Did

  • Led UX and visual design for the app experience

  • Designed the visual interface and interaction flows

  • Created app mockups and visual system

  • Helped guide team focus, collaboration, and decision-making

  • Contributed to project strategy and presentation for Demo Day

function initAccordions() { document.querySelectorAll('.toggle-header').forEach(header => { if (header.dataset.bound) return; header.dataset.bound = "true"; header.addEventListener('click', () => { const content = header.nextElementSibling; const symbol = header.querySelector('.toggle-symbol'); const isOpen = content.style.display === 'block'; content.style.display = isOpen ? 'none' : 'block'; symbol.textContent = isOpen ? '+' : '−'; }); }); } setTimeout(initAccordions, 300);
UX Focus+

The primary UX challenge was designing an experience that felt flexible, intuitive, and rewarding for a wide range of fans. I focused on creating a clear information hierarchy and approachable interface that could support personalization without overwhelming users.

The app concept centered user choice, allowing fans to filter and rank game options based on what mattered most to them. Accessibility, clarity, and ease of navigation were key considerations throughout the design process.

Why It Matters+

Working with the Milwaukee Bucks, I was able to work within a large brand ecosystem while still centering user needs, collaboration, and ethical considerations around emerging technology. I sharpened my capacity to lead design work in cross-disciplinary teams and translate complex ideas into usable, human-centered digital experiences.

Click on an image below to scroll through the gallery at a larger size!

Images from the MKE Tech Hub Coalition's Demo Day, where teams were invited to present their projects to community partners.

Spray Painted Poems Website + Design

Spray Painted Poems is a community-based poetry project that highlights local poets, businesses, and public spaces. I led the project from concept through execution, designing the brand, building the website, and creating multimedia storytelling to support a growing creative community.

What I Did

  • Brand identity and logo design

  • Website UX and build

  • Content structure for showcasing poets and partners

  • Embedded multimedia and interactive elements

  • Short documentary production

function initAccordions() { document.querySelectorAll('.toggle-header').forEach(header => { if (header.dataset.bound) return; header.dataset.bound = "true"; header.addEventListener('click', () => { const content = header.nextElementSibling; const symbol = header.querySelector('.toggle-symbol'); const isOpen = content.style.display === 'block'; content.style.display = isOpen ? 'none' : 'block'; symbol.textContent = isOpen ? '+' : '−'; }); }); } setTimeout(initAccordions, 300);
UX Focus+

The website was designed to hold many kinds of content at once while remaining intuitive and welcoming. I focused on clear navigation, flexible page structures, and accessibility so the site could grow alongside the community.

Why It Matters+

This project reflects my approach to UX as a practice of care, making space for people, stories, and connection. It’s not enough to simply create a space for a project to be hosted, but rather to build a space for a community-centric group to live and flourish. Being able to understand and anticipate future pain points and expansion is crucial in a project like this, and that comes from asking thoughtful questions and being flexible.

Click on an image below to scroll through the gallery at a larger size!

Documentary film filmed, edited, and produced in house about the project.

Video

Ways We Can Work Together

I’m excited to welcome you on the journey of finding a designer to bring your ideas to life! For over a decade, I’ve been privileged to collaborate with values-aligned organizations, artists, and small businesses to create thoughtful, human-centered design and storytelling. Most projects don’t live neatly in one box–they overlap, grow, and become even better as we work together. The offerings below are meant to guide, not dictate, some of the possibilities!If you’re unsure where your project fits, that’s okay. We’ll figure it out together.

Branding & Visual Identity

For clients who want a visual presence that feels intentional, affirming, and alive.

  • Logo design and visual identity systems

  • Social media templates and launch assets

  • Brand guidelines and visual direction

  • Illustration and custom graphics

I’m especially drawn to working with folks who try to do good in the world. I love working with community-rooted organizations, musicians and artists, and businesses that are queer and trans led. Folks who want their visuals to reflect their values, not just their industry.

Editorial & Storytelling

For organizations and individuals who want to tell their story with depth and intention.

  • Interviews and long-form blog writing

  • Editorial layout and publication design

  • Narrative development for campaigns or platforms

  • Zines and printed storytelling projects

This work often centers people, process, and lived experience, especially within justice-oriented and community-based spaces.

Video & Multimedia Storytelling

For projects that benefit from movement, voice, and visual narrative.

  • Short documentary-style videos

  • Interviews and community spotlights

  • Campaign or educational videos

  • Small scale production and professional video editing

I’m most excited by video work that focuses on small businesses, nonprofits, and organizations doing meaningful work that brings unbridled joy and positivity into the world.

Web & Digital Experiences

For projects that need clarity, care, and structure across digital spaces.

  • Website design and build

  • UX strategy and information architecture

  • Content planning and copywriting

  • Integrating branding into functional digital systems

I approach web work as both a design and storytelling practice. My goal is to create projects that are accessible, easy to navigate, and feel human to the people using them.

How I Work

My process is collaborative and flexible. I value clear communication, mutual respect, and shared goals. I work best with clients who are open to conversation, iteration, and care for the people their work reaches.I aim to create work that is not only visually strong, but sustainable and useful long after a project ends. Sometimes this means I create a guidebook for how to best use your new designs, sometimes it means creating a virtual training so staff can make edits on their own after our contract is over. I truly want my work to work for you.

Accessibility & Care

I believe creative work should be accessible. I’m proud to offer sliding scale options, flexible scopes, and alternative approaches when possible, especially for small organizations and community-based projects.

Let’s Start a Conversation

If something here resonates, I’d love to hear about what you’re dreaming up. You don’t need a fully formed plan to reach out. A question, an idea, or a rough sketch is more than enough!

About Me

I’m a designer, writer, and storyteller working at the intersection of visual identity, digital experiences, and narrative. My work is rooted in care, curiosity, and the belief that thoughtful design can help people move from vision-driven ideas to meaningful, real-world action.I collaborate with values-aligned clients, especially queer, trans, healing-centered, and community-based organizations, to create brands, websites, editorial work, and multimedia projects that feel intentional and alive. I’m especially drawn to projects that blend strategy with softness and structure with story; work that is human.

How I Work

My practice is interdisciplinary by nature, and always has been. I believe that graphics, writing, and digital design can and should coexist. Whether I’m building a visual identity, designing a website, writing long-form editorial content, or shaping a multimedia campaign, I start by listening deeply and asking good questions.I care about clarity, accessibility, and sustainability. I want the things I help create to be useful, not just beautiful, and to serve people long after a project wraps.

Education & Experience

I hold a Bachelor of Arts (Summa Cum Laude) in Graphic Design, Photography, and Writing, with a Leadership Certificate, from Drury University in Springfield, Missouri. I also earned a Photography Certificate from Santa Reparata International School of Art in Florence, Italy, and a Grant Writing Certificate from Seattle Central College in Seattle, Washington.I completed a Master of Arts in Communication, with an emphasis in Digital Media Strategies and Economic and Social Justice, through the Trinity Fellowship at Marquette University in Milwaukee, Wisconsin. I was also honored to be the inaugural 2022–2023 Milwaukee Emerging Poet Fellow through Woodland Pattern Book Center.Over the years, I’ve worked across design, communications, and storytelling roles. I’ve conducted global communications work in Dharamsala, India, researched refugee advocacy in Rome, Italy, taught weaving as an adjunct professor in Missouri, served as the head of Marketing, Communications, and Development at an access-to-education nonprofit in Seattle, and directed creative strategy and design at a boutique justice-centric marketing firm in Milwaukee. These experiences continue to shape how I think about power, access, and responsibility in creative work.

Values & Throughlines

I was raised in a rural farming community of 700 people and can trace my farming lineage in that town back six generations (maybe more!). That sense of place, labor, and care for community deeply informs my work.I’m committed to creating affirming, thoughtful work for marginalized communities, particularly queer and trans folks. I believe design and storytelling should reduce harm, widen access, and help people feel more fully themselves.

Outside of Work

Outside of client work, I’m an artist and poet who loves zines, typewriters, old cameras, and tactile processes. You might catch me making strange things with fiber and found materials, writing fanfiction for a certain pirate show and hockey show, hiking whenever I can, and chasing moments of quiet magic in the everyday.I also possess a traveler’s heart! One of my early life goals was “21 countries by age 21,” and I somehow pulled it off (“30 by 30” as well!). That sense of curiosity and movement still guides how I approach both life and work. Check out my Substack blog, The Becoming Rambles, for more of my wandering writing and photography.

Let's Connect

If you’re interested in collaborating, learning more about my work, or just want to say hello, I’d love to hear from you. I aim to build creative relationships grounded in trust, respect, and shared values.

Contact Me

Interested in working together or have a question?
I’d love to hear from you!